Researchers at the University of Illinois at Chicago (UIC) released a new study showing that the tobacco companies have significantly increased retail store advertising and promotions since a ban on tobacco billboard
advertising took effect on April 24, 1999, undermining efforts to reduce youth exposure to tobacco marketing.
The 1998 Master Settlement Agreement between the state attorneys general and the tobacco industry contained a provision banning billboard advertising of tobacco products. Under the leadership of Dr. Frank Chaloupka, professor of economics at UIC and one of the study's lead researchers, UIC researchers surveyed 3,464 retail stores in 191 communities across the country in the two months before and after the billboard ban to document changes in tobacco
industry marketing practices.
Materials
Full Report: "Changes at the Point-of-Sale for
Tobacco Following the 1999 Tobacco Billboard Ban" (164K, .pdf download)
Press Release: New Study Shows Tobacco Industry Has Increased Retail Store Advertising In Wake Of Billboard Ban
Campaign Statement: Regarding Release of University of Illinois at Chicago Study Showing Increase in Tobacco Retail Store Advertising
Factsheet: Point of Purchase Advertising and Promotions (35K, .pdf download)
More Related Factsheets
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Advertising Examples
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Many retail outlets have cigarette ads and logos everywhere. 70% of
retail stores have brand-marked displays for non-tobacco items, and
brand-marked clocks, counter mats, and other functional items.
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Placing cigarettes and other tobacco products near candy displays is no accident. Tobacco companies pay for such prominent and effective placements. These self-service displays also promote impulse purchases, make cigarettes and other tobacco products visible to kids, and make purchases by kids easier.
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In many cases, cigarette and spit tobacco advertising in retail outlets are placed at low levels -- out of the line of sight of adult customers but right at the eye level of young kids. The tobacco companies pay enormous amounts to retailers to get their ads and brand-marked items placed and used at the retail outlets.
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Although the multistate settlement agreement has eliminated tobacco
billboards and restricts all outdoor tobacco advertising, it still permits
outdoor and externally visible cigarette and spit tobacco ads at any
location that manufactures or sells tobacco products, including those near
schools and playgrounds. According to a recent study of tobacco marketing
at retail outlets, 60 percent of all retail sales outlets have outdoor
advertsing for tobacco products.
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